“What is Digital Marketing?”
Digital marketing simplified is advertising carried out through digital channels, such as search engines (SEO), websites, social media, email, and mobile apps.
The use of digital marketing has flourished with digital giants like Google, LinkedIn, Facebook, Instagram, WordPress, Twitter, YouTube, and many others introducing, and expanding their scope,
With the internet being considered the most important medium for digital marketing, and the share of digital media advertising increasing to 66.9% as of January 2022, social media advertising too secured a share of 33.1% of the total digital media advertising share.
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